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This site states the following, "Real world, digital world, flexible identity." We observed that the web site also said " social BBDO New York." It also stated " The brand is demonstrating that an unwavering point of view, aesthetic and aspirational story is more critical than ever. The digital strategy driving Guccis growth. And with every new set of eyeballs or clicks, or views we added, we diminished the merit of what we made. And advertisers asked for more, because those eyes were worth less. And it was less valuable. On the state of your media business." The header had social strategy as the highest ranking keyword. It was followed by brand publishing, brandpublishing, and fashion which isn't as ranked as highly as social strategy. The next words the site uses is class.